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The looks of the French court were disseminated through prints, from the 16th century, but became prevalent with the promotion of the centralized court around king Louis XIV, and the style that became known under his name. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton, which was founded in 1912 by Lucien Vogel and regularly published until 1925 .

The explicit use of fashion as a form of activism, is usually referred to as "fashion activism." Machine vision technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits. Effects such as these can now be quantified and provide valuable feedback to fashion houses, designers, and consumers regarding trends. Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide.

Meghna's lingerie photos appear on the cover of a magazine; her relatives in Mumbai see the cover and ask her to leave the house. Meghna is noticed by Anisha Roy , an executive at Panache, a major modeling agency. Anisha introduces her to her superior, Abhijit Sarin , who is impressed by Meghna's ambition and confidence. Panache's top model is Shonali, but her drug abuse becomes problematic. Abhijit includes Meghna in a fashion show organised by Vinay Khosla, but is replaced after a misunderstanding. Abhijit consoles her, and decides to replace Shonali with Meghna as Panache's new top model.


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